{"product_id":"be-blonde-pure-lightening-cream","title":"Alter Ego Blonde Ego Pure Lightening Cream 500g","description":"\u003ch1\u003eBe Blonde Pure Light Cream\u003c\/h1\u003e\u003cul\u003e\u003cli\u003eWeight: 500 g\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHigh-quality Italian bleaching cream. Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques. Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLifts up to 7 tones.\u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCosmetic lightening that respects the hair structure\u003c\/li\u003e\n\u003cli\u003eIdeal for use with all lightening techniques and for de-coloring Technical Services\u003c\/li\u003e\n\u003cli\u003eCreamy texture\u003c\/li\u003e\n\u003cli\u003eNon-volatile formula\u003c\/li\u003e\n\u003cli\u003eEasy to mix\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eActive Shine Complex:\u003c\/strong\u003e Natural derived ingredient extracted from the Brazilian Palm, infuses extra brilliance and shine\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInca Oil:\u003c\/strong\u003e Leaves the hair structure soft and easy to manage, eliminates frizz and gives manageability. Exceptional restructuring and anti-age properties.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eMixing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1:1,5 gives a more compact consistency perfect for free-hand techniques\u003c\/li\u003e\n\u003cli\u003e1:2 gives a more fluid consistency perfect for foil techniques\u003c\/li\u003e\n\u003cli\u003e1:2 for full-head lightening\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAlter Ego Italy Be Blonde is the first ever professional range of color and lightening products that have been especially formulated to meet all the needs of naturally blonde, bleached or lightened hair structures. The active ingredients in the Be Blonde range, selected for their restructuring and deep nourishing properties guarantee maximum brilliance.\u003c\/p\u003e\u003cp\u003eProfessional Italian lightening products guarantee reliable results every time.\u003c\/p\u003e\u003cp\u003eMade in Italy\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":37063355170975,"sku":"8008277320953","price":53.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0506\/1646\/7615\/products\/be_blonde_creame.jpg?v=1708656332","url":"https:\/\/www.tasmaniansalonsupplies.com.au\/products\/be-blonde-pure-lightening-cream","provider":"Tasmanian Salon Supplies","version":"1.0","type":"link"}